Customer: A Fashion & Lifestyle Product company
At PRA Media, we believe that people are at the centre of all our efforts. We’re passionate about helping brands grow by leveraging the power of influencers, and we’re constantly looking for ways to improve the work we do.
The client wanted to launch their product in the digital space and make it accessible to a wider audience. They were also looking for a way to increase their presence in third party stores.
We launched an Influencer Launch campaign with a community first marketing approach, where we focused on building an online community of potential customers through social media. This campaign resulted in 1000+ sales within 45 days of the launch, 600+ daily website traffic, and the client got placed in 8+ third party e-commerce websites as partnered vendor.